Our coffee

Also for the Ho.Re.Ca. sector.

Coffee for the organic and fair trade HO.RE.CA. sector.

We distribute coffee and beverage machines, hot and cold, perfect for a quality break in restaurants, hotels and other HORECA environments, with a commitment to environmental and social sustainability. For those who already own beverage equipment, we offer our premium Ethicru coffee blend, ideal for ensuring an authentic and responsible taste experience.

Our coffee is theperfect Italian espresso, and gives a relaxing break that is not only quality, but also socially responsible.

Our Ethicru coffee blends are made with the highest quality raw materials, purchased at a fair price and with organic certification.

If you choose fair trade coffee and products you are doing good for yourself, the environment, and workers and producers in the Global South

We provide quality coffee for vending machines on loan suitable for large hotels or coffee pods for smaller vending machines suitable for cottages, bed&breakfasts and guesthouses

Italian coffee blend to satisfy the most discerning palates

Ethicru’s unique taste tells of the slow rhythms of the earth, the knowledge of the communities that inhabit it, the dignity of those who work it with dedication and the recognition of a fair price.
Raw materials come mainly from producers followed by Shadhilly cooperative society, an Italian fair trade organization specializing in importing “green” coffee. Master roasters take care of selection and slow roasting in the best tradition of the Italian coffee supply chain.

Drink quality coffee even at the coffee machine together with your colleagues: a break that gives you a feel-good moment in your tiring work days

If you do not have a coffee vending machine in your office, we suggest you consider our pod service. This offers a wide range of hot beverages, including different blends of coffee, decaffeinated, barley, ginseng, tea, and organic herbal teas.

FAQ

Choosing ethical coffee is a long-term investment that benefits the company, employees, guests and the environment. It supports fair producers and sustainable agricultural practices. It projects a positive and responsible image. It offers a quality product and contributes to a more pleasant work environment.

Choosing an ethical coffee like Ethicru means contributing to a more just and sustainable trade. By buying this product, you support small-scale producers and promote environmentally friendly farming practices. Plus, you can enjoy high-quality coffee, knowing that your choice has a positive impact on the lives of many people.

The organoleptic characteristics of a coffee blend can vary depending on roast and composition, but more generally, our ethical coffee often offers a rich, full-bodied taste with fruity or chocolaty notes.

Absolutely. For years, vending machine companies have launched vending machines called “double-bell” machines on the market that are suitable for settings where consumption exceeds 70 to 80 coffee dispenses per day. In these machines it is then possible to offer users a choice between two different blends, a cheaper one and a so-called “premium” one. In these situations, for us the “top” blend is the one that is certified fair trade and/or organic, with the Altromercato brand or Ethicru coffee

WHAT'S BEHIND ETHICRU COFFEE
BY PUNTOEQUO

FOR OUR ENVIRONMENT

With respect to the environment we aim to reduce waste by using materials that are recyclable. This is why we propose to large hotels the use of reusable personal cups for vending machines as well, and in any case, as an alternative, the inclusion of 100% compostable cups and paddles. Protecting our environment already starts with respectful and low-polluting agriculture: that is why we choose and offer our Ethicru brand coffee.

FOR YOUR WELL-BEING

Even the hotel breakfast coffee should be wellness-oriented, respecting the most diverse needs and food choices. For this we can equip our vending machines with sweet and savory snacks for every type : wholemeal products, gluten-free, with low energy density, with a higher content of micronutrients and antioxidants (single-portion fresh fruit and vegetables, fresh fruit juices, yogurt, salads of cereals, legumes, etc.)

A fair and supportive choice

We at PuntoEquo are convinced that there can be no quality coffee if producers are not remunerated with a fair price. Lasting and ongoing relationships with countries in the Global South, respect for workers’ rights, equal opportunities, care for the environment and support for local communities are essential values for us. Only an ecosystem of respect for people and the environment and a sincere and genuine passion for work can bring great coffee to the cup, good for those who produce it and for those who consume it.

ARE YOU A VENDING OPERATOR ?

Find out how to add our ethical coffee to the products you offer

ARE YOU THE MANAGER OF A HOTEL. of a bar or a RESTAURANT?

And you want to offer quality coffee?

DO YOU HAVE A B&B, FARMHOUSE OR SMALL ROOM RENTAL BUSINESS?

Learn about the services we can offer you

OUR SERVICES FOR YOU

Our automatic catering service is aimed at all private businesses in the HO.RE.CA. sector-restaurants, hotels, farmhouses, bed and breakfasts of small, medium and large sizes.

We can supply our Ethicru coffee blends available in different sizes and blends, suitable for vending machines, pod machines or even simple mocha machines.

We can dispense the devices on a free loan basis to communicate the company’s choice of a valuable break to employees and guests.Installation, refueling, cleaning, and routine and extraordinary maintenance of the vending machines are provided by our network of operators at no charge to the customer.

Contact us

Lombardy Headquarter
Via Ricotti, 15 – Milano

Piedmont operational headquarters
Via Trieste 11
Pavone Canavese (To)

Contact us

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